Did you know that real estate wholesaling is the easiest way to enter the industry right now? There are no capital, cash or credit score requirements. The best part is that you can make profits quickly. No wonder real estate wholesaling is skyrocketing in popularity. However, this growing popularity is now attracting more wholesalers, which means a rise in competition. The market has become overly competitive.
Wholesalers have to market their services to motivated sellers and cash buyers. But they also have to compete on both ends with a swarm of other wholesalers. Therefore, you must strategize effectively to stay successful, continue making profits and stay ahead of the competition.
Here are some of the best ways to wholesale houses in a competitive market:
Use a combination of offline advertising tools to attract motivated sellers and cash buyers. Your strategy should include things like bandit signs, flyers, postcards, direct mails, and of course, networking.
Make sure to attend the REIA (Real Estate Investment Association) meetings. This is the best place to network with potential cash buyers and build your cash buyers’ list. Once you make connections, try to keep up with them to build trust-based and long-term relationships with them. This is important for the longevity of your business.
Apart from offline marketing strategies, you must also invest your time and energy in creating a strong online presence. Why? Because motivated sellers and cash buyers search for wholesalers online by reading customer reviews. So, try to invest in strategies that can increase your online visibility and get your business noticed.
It is suggested that you join groups online or on Facebook to connect with active investors in your local area. Also, make sure to create your own website where prospects can find all the details about you. Optimize your website for the most popular searched keywords, such as ‘local real estate wholesalers’ or ‘house wholesalers in my area’. By doing so, you’ll be able to get found by your target audience easily.
Apart from that, you can also invest in Paid ads. This online marketing strategy is better known as PPC ads. When you run a PPC ad campaign, you’re paying to be placed above organic search results. This
means that your business will show up in the top searches for the targeted keywords and generate more leads. This is definitely a strategy you can’t overlook, especially in a competitive market.
Furthermore, SEO is also a great way to compete with an edge in the long run. Try building quality backlinks and update your website with new and original content. This will help your business get to the top of the page for your targeted keywords. And this is exactly what you want to get more business. Remember that the top site listed gets 33 percent of the traffic and from there, the numbers begin to deteriorate.